Frameless is London’s first permanent immersive digital art experience, located near Marble Arch. Spanning 30,000 square feet, it features over 40 digitised masterpieces from 28 renowned artists, including works by Hieronymus Bosch, Salvador Dalí, and Vincent van Gogh. The exhibition is divided into four distinct galleries, each offering a unique thematic journey:
- Beyond Reality: Explores surreal and dreamlike artworks.
- Colour in Motion: Focuses on the use of color and its emotional impact.
- The World Around Us: Showcases landscapes and cityscapes.
- The Art of Abstraction: Delves into abstract art forms.
Utilising advanced projection and motion sensor technology, Frameless animates these masterpieces, allowing visitors to step inside the art and experience it from new perspectives. The venue has been praised for its photogenic quality and its appeal to a broad demographic, from children to art enthusiasts.
Tickets are available in various tiers, with standard adult tickets starting from £27, child tickets from £17, and premium packages that include additional perks. The experience is designed to be accessible and engaging, aiming to inspire visitors to explore traditional galleries and develop a deeper connection with art.
Frameless represents a significant addition to London’s cultural landscape, offering a modern and immersive way to appreciate classic and contemporary art.